WHAT WE ANALYZE
We examine how your brand, marketing channels, offers, and customer experience work together to attract attention, build trust, and support conversion.
Review your brand voice, value proposition, target audience, offer positioning, and consistency of messaging across key customer touchpoints.
Evaluate how your website messaging, organic content, and social media presence communicate your services, engage your audience, and support your marketing goals.
Assess the alignment of relevant paid campaigns with your audience, offer, messaging, creatives, and lead-generation goals, using available campaign information where included in the agreed scope.
Examine how prospects move from discovering your business to taking action, identifying friction in landing pages, calls to action, lead capture, and marketing handoffs.
YOUR DELIVERABLES
Your audit combines strategic discussion with additional analysis of the agreed marketing materials to identify improvement opportunities and practical next steps.
Written findings on your brand positioning, voice, offers, target audience, and consistency of communication across the marketing touchpoints reviewed.
An assessment of how your marketing channels, messaging, and lead pathways work together, highlighting observed gaps and areas of friction.
A practical action plan with recommendations to strengthen positioning, clarify messaging, improve the customer journey, and address the most relevant marketing opportunities.
BOOK YOUR AUDIT
One-time investment: $3,500. Select an available time below and complete payment to confirm your session with Crystal. Your audit also includes additional analysis of agreed marketing materials and written recommendations.
Relevant brand materials, marketing content, funnel information, or campaign data may be requested to support the analysis. Report delivery timing will be confirmed based on the agreed scope and available information.
COMMON QUESTIONS
The audit includes a 60-minute session with Crystal, additional analysis of the agreed brand and marketing materials, and written findings with prioritized recommendations. The review may cover positioning, messaging, offers, content, customer journeys, and relevant marketing funnels. It is a one-time diagnostic service.
Paid advertising can be reviewed when relevant and included in the agreed scope. We may assess campaign strategy, messaging, creatives, lead pathways, and available performance information. Detailed platform optimization, campaign setup, and ongoing ad management are separate services.
No. The audit can also evaluate your brand positioning, organic marketing, content, offers, and existing customer journey. We tailor the review to the channels and materials relevant to your business.
Useful materials may include your website, brand guidelines, marketing content, social media profiles, current offers, landing pages, and relevant campaign or lead-performance information. We will clarify what is needed for your audit. Any sensitive account access should be arranged securely.
No. The audit provides analysis, documented findings, and recommendations. Brand redesign, content production, advertising campaign management, and implementation are separate services unless expressly included in the agreed scope.
The delivery timeline depends on the agreed scope, number of marketing touchpoints reviewed, and availability of relevant information. We will communicate the expected timeline as part of the audit process.